Wattpad Launches Brand Stories in UK with Red Nose Day Campaign

Brand Stories let brands reach and engage an active community of millennials in the UK who spend over 280 million minutes a month on Wattpad

We’re thrilled to announce that we are an official digital partner of Comic Relief for Red Nose Day 2017, which raises money to help change lives here at home in the UK and across Africa. Beginning today, Comic Relief will share inspiring stories on its official Wattpad profile that demonstrate the positive impact money raised through Red Nose Day has. The brand has also commissioned Wattpad Star Leigh Ansell to write an original story, “Double Dare” about some wacky fundraising to celebrate Red Nose Day. Since Red Nose Day is all about comedy and making your laugh matter, the brand will also take over the Humor category of stories on Wattpad.

Having raised more than £1 billion to date, Comic Relief is a great partner to announce the official launch of Wattpad Brand Stories in the UK. Building on our success with partners such as Cadbury Dairy Milk, H&M, GE, and 20th Century Fox, Wattpad Brand Stories UK will continue to use entertaining content to drive brand awareness and affinity among target customers.

Pete Durant, Digital Partnerships and Social Media Lead at Comic Relief UK said, “Partnering with Wattpad is the next step in engaging with a fresh young audience. Storytelling has always played an important part to Red Nose Day and we’re glad we’re able to continue the tradition on new and exciting platforms like Wattpad.”

 “As an official digital partner of Comic Relief, we’re proud to help drive awareness of Red Nose Day and use social storytelling to help make a difference in the lives of young people” said Richard Parboo, Director of Brand Partnerships, UK, Wattpad. “People spend 15 billion minutes a month engaging with Wattpad stories. Our global reach, massive engagement, and our ability to connect brands with skilled storytellers, means brands can connect on a deeper level - and for a longer period of time - with their target audiences.”

 

Another Dream Come True: Isabelle Ronin’s Chasing Red to be Published by Sourcebooks

Exactly one year ago, Isabelle Ronin finished serializing her story Chasing Red on Wattpad. Today, we’re thrilled to share that Sourcebooks, a leading independent book publisher, has acquired the worldwide English rights to Isabelle’s story. Sourcebooks will release Chasing Red in two volumes, and the first one will be available this September.

Readers around the world quickly became obsessed with Isabelle’s story about a cynical straight-A college student and a notorious basketball player. In fact, Chasing Red is one of the most-read Wattpad stories of 2016. Fans spent a whopping 148 million minutes, the equivalent of 282 years, reading Isabelle’s work!

Chasing Red has a voracious fan base that has created thousands of reviews, multiple trailers, fan art, and even a petition to turn the story into a major motion picture.

“I wouldn’t be where I am today if not for the positivity, support, and love from my readers,” said Isabelle Ronin. “They helped me believe in myself. Knowing they were on the other end of the story, waiting for my next update, kept me writing.”

The story’s massive engagement that has also lead several international publishers to acquire Chasing Red, including Hachette Livre, HarperCollins Germany, Penguin Random House Grupo Editorial, and Mondadori.

“We’re so happy that we could play a role in helping Isabelle realize her dream of being a published author,” said Ashleigh Gardner, head of partnerships for Wattpad Studios.

“I was once struggling to find my place in life - my purpose. Sharing my story on Wattpad and connecting with so many incredible people in the community helped me realize a dream I’ve had most of my life.” Isabelle Ronin added.

Congratulations, Isabelle, we can’t wait to see Chasing Red in bookstores around the world! You can pre-order your copy of Chasing Red, here.

Wattpad Named to Fast Company’s Top Ten Most Innovative Companies in Social Media for 2017

Fast Company announced today that Wattpad has been named one of the Top 10 Most Innovative Companies for 2017 in the category of Social Media. The awards honor leading enterprises and rising newcomers that exemplify the best in nimble business and impactful innovation.

Wattpad was selected for its stellar growth and innovative work of Wattpad Studios, a new division that brings popular Wattpad stories to life for film, tv, digital, and print platforms. Since launching in April 2016, Wattpad Studios has partnered with leading entertainment companies like Turner, Universal Cable Productions (a division of NBC Universal), Simon & Schuster, and Paramount Pictures.

“Each year, our reporting team scours the globe to identify organizations that have been both innovative and impactful in their industry, the business world, and the larger culture,” says Fast Company editor and managing director Robert Safian. At a time marked by political and economic uncertainty, Wattpad’s ability to rise to the top of its field is especially meaningful and inspiring.”

Most Innovative Companies is one of Fast Company’s most significant and highly anticipated editorial efforts of the year. To produce the 2017 list, Fast Company reporters surveyed thousands of enterprises across the globe to identify the most notable innovations of the year and trace the impact of those initiatives on business, industry, and the larger culture.

Fast Company’s Most Innovative Companies issue (March 2017) is now available online at https://www.fastcompany.com/most-innovative-companies/2017 as well as in app form via iTunes, and on newsstands beginning February 21.  

Valentine’s Day Survey Reveals The World Needs More Love

The world needs more love. This is the overwhelming consensus among respondents of our Valentine’s Day survey of over 1000 users in the United States.

The survey found that 95 percent of respondents feel that the world needs more love in 2017 compared to 2016. When asked about ways to share acts of love, almost half agreed that love letters are beautiful expressions of affection, but over 61 percent revealed that they’d never written one.

To help people spread more love around the world, we’ve launched Love Notes to the World, a campaign that asks people to create their own love notes using our custom generator. It’s a quick and easy way for anyone to write a love letter to the world.

 
 

Every Love Note created via lovenotes.wattpad.com will have the chance to be part of a live art installation happening on Valentine’s Day at Wattpad Headquarters.

The survey also revealed a number of other interesting findings. Check them out:

 
ValentinesInfographic
 

Leading up to Valentine’s Day is a great time to share acts - and words - of love. At a time when the world seems more divisive than ever, Wattpad hopes that our massively positive community will inspire conversations across a love-starved world.

Take a few minutes to create your own Love Note with the generator and help spread love on Wattpad, Twitter, Instagram, Tumblr, and Facebook through #WattpadLoveNotes

Wattpad’s Allen Lau Drafts Open Letter With The Canadian Tech Community in Response to Donald Trump’s Executive Order

In response to President Donald Trump’s executive order to ban entry to the United States for citizens of seven countries, several Canadian technology leaders, including Wattpad’s own Co-founder and CEO Allen Lau, shared the following open letter on Sunday.

The Canadian tech community comprises many different nationalities, religions, sexual orientations, gender identities, mental and physical abilities, and perspectives. We believe that this diversity is a source of strength and opportunity.

On this topic, we are united.

Canadian tech companies understand the power of inclusion and diversity of thought, and that talent and skill know no borders. In choosing to hire, train, and mentor the best people in the world, we can build global companies that grow our economy. By embracing diversity, we can drive innovation to benefit the world.

The 21st century will be driven by pluralistic economies powered by pluralistic societies.

This is a belief founded upon personal experience for many in our community. Many Canadian tech entrepreneurs are immigrants, are the children of immigrants, employ and have been employed by immigrants.

As connected economies, decisions by the United States can directly impact every business north of the border. The recently signed Executive Order to block entry of citizens from seven countries has already impacted several in our community. As a community, we are all affected.

As a community, we stand together in opposition to the marginalization of people based on their birthplace, race, or religion.

The Canadian tech community supports Prime Minister Justin Trudeau’s message that Canada will and must remain inclusive to all nationalities. We also stand directly opposed to any and all laws that undermine or attack inclusion, and call on Prime Minister Trudeau and our political leaders to do the same.

The Canadian tech community also calls on the Canadian federal government to institute an immediate and targeted visa providing those currently displaced by the US Executive Order with temporary residency in Canada. This visa would allow these residents to live and work in Canada with access to benefits until such time as they can complete the application process for permanent residency if they so choose. We encourage provincial and municipal governments across Canada to lend support as they can.

Diversity is our strength. We, as Canadians, recognize our privilege as a prosperous nation. We believe providing refuge to people seeking safety should remain our compass.

In the hours following the US decision, many members of our community have privately shared personal stories of their immigrant experience. We ask them now to share those stories publicly so they may be amplified.

To read the open letter in French, click here.