Hulu Picks Up Wattpad Fan-Favorite “Light as a Feather” in Straight-to-Series Order

Wattpad Studios is excited to announce that Hulu has picked up Light as a Feather from AwesomenessTV and Wattpad in a straight-to-series deal.

Based on Zoe Aarsen’s (@zaarsenist) supernatural thriller of the same name, Light as a Feather is a Wattpad fan-favorite with more than 2.9 million reads. The story follows five teen girls as they deal with the supernatural fallout stemming from an innocent game of “Light as a Feather, Stiff as a Board.” When the girls start dying off in the exact way that was predicted, the survivors must figure out why they’re being targeted -- and whether the evil force hunting them down is one of their own.

A joint venture between Wattpad, AwesomenessTV and Grammnet, Light as a Feather is the first Wattpad story to be picked up by Hulu. The 10-episode horror series starts production in June.

“Light as a Feather is a captivating and unique story, with supernatural twists and thrills that readers all over the world have fallen in love with,” said Aron Levitz, Head of Wattpad Studios. “The story is another example of a Wattpad fan favorite that is perfect for adaptation and new life on another platform. We’re excited to be working with AwesomenessTV and Hulu to bring Light as a Feather to a new audience in a new format, while also giving the story’s millions of current fans another way to enjoy the story they couldn’t put down.”

“When I first joined Wattpad, I set out to create something unique, exploring characters and a world where female empowerment, friendship, and supernatural forces come together,” said Zoe Aarsen, author of Light as a Feather. “Wattpad is a place where people come together and connect over stories, discussing every twist and cliffhanger, so it was the perfect platform for my story. Teen horror is my passion, so I can’t wait to be able to share Light as a Feather with other horror aficionados on Hulu.”

Creator and executive producer of Light as a Feather is Lee Fleming Jr. (She’s All That, One Tree Hill) while EPs on the project include:

  • AwesomenessTV: Jordan Levin, Shelley Zimmerman, Joe Davola and Brett Bouttier

  • Wattpad: Aron Levitz and Eric Lehrman

  • Grammnet: Tom Russo, Brian Sher, and Stella Bulochnikov.

Bloodlist’s Kailey Marsh is also a co-producer.

AwesomenessTV and Hulu are the latest companies to work with Wattpad Studios to find exciting new voices and IP for screens all over the world. In February, Wattpad, Tongal, and CW Seed launched the pilot episode of Cupid’s Match, based on Lauren Palphreyman (@LEPalphreyman)’s global Wattpad hit of the same name. Other Wattpad Studios entertainment partners include Universal Cable Productions and eOne, among others. Wattpad Studios also works with publishers like Hachette Romans and HarperCollins Children’s Books to turn Wattpad stories into best-selling books all over the world.


Sony Acquires Rights to Wattpad Hit Death is My BFF

Wattpad today announced that Sony Pictures Television has acquired the rights to Katarina E. Tonks’ (@katrocks247) Death is My BFF. Paul Shapiro, who brought the project to Sony, will executive produce under his All In Media banner, along with Wattpad's Aron Levitz and Eric Lehrman.

Tonks’ Death is My BFF hit series of stories have been devoured by fans all over the world, with more than 92 million reads on Wattpad.

In Death is My BFF, the irresistible and insatiably sarcastic Angel of Death is in for a rude awakening when he comes to claim Faith William's soul, only to discover he's met his match. Faith has five days to hold off signing away her soul, but demons, an arrogant playboy, and her own conflicted feelings for Death aren’t going to make it any easier.

“Wattpad is a place where new and unique voices share the the most original stories in the world,” said Aron Levitz, Head of Wattpad Studios. “Death is My BFF combines the best of romance and dark humour, and has connected with millions of fans globally. It’s the perfect example of the kind of creativity and genre-bending storytelling we see on Wattpad every day. We can’t wait to see this story win new fans on screens everywhere.”

“I started writing on Wattpad because of the unique engagement between writers and readers that you can’t find anywhere else,” said Katarina E. Tonks. “I set out to create a different kind of story, where the most feared villain in everybody’s life is personified as the sexy main love interest. I’ve been thrilled to watch readers around the world interact with the Death if My BFF series, spending millions of minutes with my characters and commenting on every plot twist and sarcastic one-liners.”

Around the world, nearly 1000 Wattpad stories have been turned into books, TV shows, films, and digital media. Recent entertainment partnerships for Wattpad Studios include projects and deals with CW Seed, Universal Cable Productions, eOne, and others.


Wattpad Announces Dexter Ong as Head of Asia for Wattpad Studios

Ong Joins as Wattpad Continues its International Entertainment Expansion with New Roles for Europe and Publishing

TORONTO - April 5, 2018 - Wattpad, the global multiplatform entertainment company for original stories, today announced the appointment of Dexter Ong as Head of Asia for Wattpad Studios. Ong will oversee Wattpad Studios’ expansion in Asian markets, where he’ll work with local entertainment studios, producers, and writers to turn Wattpad stories into film, television, print and digital projects. He will be based in Hong Kong.

Ong joins Wattpad after the company recently closed $51 million in new funding from high-profile Asian investors, including China’s Tencent and Globe Telecom’s Kickstart Ventures in the Philippines, as well other international partners. Wattpad is the largest social storytelling platform in nearly every market on the planet, with a global community of more than 65 million users, including more than 17 million people in Southeast Asia who spend billions of minutes on the platform every month. The company has previously partnered with the TV5 Network in the Philippines to co-produce the Wattpad Presents anthology series. The show produced 250 episodes based on Wattpad stories.

“Southeast Asia is one of our most important regions globally, with some of our most dedicated and passionate users,” said Aron Levitz, Head of Wattpad Studios. “Not only have users across the region spent billions of hours on Wattpad, they’ve embraced Wattpad film and TV adaptations, making them into local hits. Dexter’s regional expertise and global perspective are the perfect combination to help us expand our entertainment footprint in Asia.”

Previously, Ong was the Director of Corporate Development for 21st Century Fox Asia, where he developed corporate strategies for production and digital video products. Prior to 21st Century Fox, Ong was with CA Media, the Asia arm of The Chernin Group, where he led content development for NET TV.

“With so many content options for consumers, entertainment companies need to find stories that people actually want to watch,” said Ong. “With more than 400 million stories from original voices from all over the world and built-in audiences, Wattpad’s data and insights make it possible to uncover the next bingeable series, bestselling book, or blockbuster hit. I’m looking forward to helping Wattpad bring more original stories to market that will captivate audiences in Asia and beyond.”

In addition to Ong’s hire, Wattpad also recently promoted Kelly Steen to Wattpad Studios’ Director of Business Development for U.S. and Europe; Ashleigh Gardner was promoted to Deputy General Manager, Wattpad Studios, Publishing. The company plans to add 40 positions in 2018 to support its expanding international entertainment business, as well as work in Machine Learning and interactive storytelling

Ong is the latest industry veteran to join Wattpad. Last year, Eric Lehrman joined the company as Head of Content Development, Production, moving from NBCUniversal’s USA Network.

Wattpad Studios partners with the entertainment industry to co-produce Wattpad stories for TV, film, digital video, and print. Wattpad Studios takes the guesswork out of the development process, transforming entertainment and publishing with data-driven decision-making, and leading these industries to new audiences, new stories and more wins, all with data. Current partners include Universal Cable Productions, eOne, CW Seed, Hachette Romans, HarperCollins Children’s Books, to name a few.


Transforming Entertainment with the Best Minds in Arts and Sciences

For close to 12 years, Wattpad has been disrupting entertainment and transforming how people find and experience stories. Our roots are in social storytelling--something we continue to dominate in nearly every market on the planet--but today, we are so much more than that.

Throughout our existence we’ve continually evolved, reshaping other industries along the way. Wattpad is now a global, multiplatform entertainment company. We partner and co-produce with some of the biggest names in entertainment to turn Wattpad stories into TV shows, films, and digital media. And we’re working with more publishers every day to turn Wattpad stories into bestsellers around the world.

We’ve done all of this by bringing together the best minds in the arts and sciences. Our team is unlike any other in the tech community, with people from all sides of technology and entertainment. Our product and engineering teams include some of the brightest minds in computer sciences, engineering, product development, design, and Machine Learning. At the same time, we have an extraordinary group of people who work with the creative content side of our business, working with creators and entertainment partners to turn Wattpad and Tap stories into international sensations on every platform. This combination of skills and passions, connected by our shared passion for the power of stories, is what makes Wattpad a special place to work.  

In 2018 we’re looking for more people to help us achieve our vision to entertain and connect the world through stories. This year is already a milestone for Wattpad. Our community has grown to more than 65 million people--up 40% from just last year--who’ve shared more than 400 million stories. We’ve raised a new round of funding from international investors, we’re building on our work and success in in Machine Learning and interactive storytelling, and we’re expanding our entertainment footprint in new markets. Like the greatest stories, our ambitions are epic, and and we’re hiring more than 40 people this year, across all departments, to help us achieve our goals.    

Wattpad was founded on the idea that technology can and will provide new ways to tell and share stories. The implications of this idea are profound for readers, writers, and the growing number of traditional and new media industries that rely on amazing content. Companies like Universal Cable Productions, eOne, CW Seed, Hachette Romans, HarperCollins Children’s Books--to name just a few--have joined us as partners because we are the global leader for original content and trends.

At the same time, we’ve created a culture unlike any other. Based on the principle that diversity is our strength, Wattpad’s company culture reflects the Wattpad platform: a safe space for every voice, where different people and perspectives are empowered and uplifted. We’re an industry leader in diversity and inclusion with the numbers to back it up: 50% of our team are women; we have a kick-ass all-female product team; 62% of our leadership team are persons of color; and nearly half (41%) of our leadership team identifies as female. At Wattpad, our inclusive company culture is about creating a better business, a better product, and a better world.

If you’re reading this and share our love of stories, and the belief in their fundamental power to make the world a better place, reach out to someone on our People Team at