At Social Media Week New York, Wattpad Head of Global Brand Partnerships, Suzanne Spence, will moderate a panel called Your Brand, Their Story: Exploring The Shift In Content Creation and Consumption. The event takes place at the SVA Theatre (EDU Stage) on Friday February 26th at 9AM. Some of the brightest minds in marketing and innovation from Coca-Cola, General Electric, and Vaynermedia will join Wattpad Star, Kevin Fanning (K Fan) to discuss what it takes to engage millennials in today’s TL;DR world
The panel will also discuss brand storytelling at its best and share insights drawn from invaluable experiences out in the field with real campaigns.
Thanks to Wattpad’s massive community, we’ve learned a thing or two about marketing to millennials. Today’s under-30 crowd have high expectations for branded content and a low tolerance for advertising. They expect to be entertained and engaged by their brand experiences. Brand storytelling is a great way to reach this demographic because it’s a win for both the audience and the brand, when done right.
If you’re in NY this week for Social Media Week, be sure to check out this excellent panel.