New Wattpad Futures program helps writers increase their earning potential

Wattpad writers come from all walks of life. They’re bestselling authors who want to connect with new and existing fans, aspiring novelists who want to build their audience, and casual writers who share stories for fun. Every month, more than 2.3 million writers on Wattpad devote countless hours to writing, editing, and engaging with readers from around the globe. They have many dreams, but share a common goal: to entertain the world with their stories.

At Wattpad, we see and understand the effort put into their stories every day. We also recognize that making money from writing can be difficult – especially for online writers. That’s why, today, we’ve launched the Wattpad Futures program, a simple way for writers to increase their earning potential.

Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.

“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s Co-Founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”

Mock up of ad page

The program also allows advertisers to leverage the influence and reach of storytellers to connect with millions of engaged, mobile-first millennials and generation Z in the global Wattpad community. In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform to optimize reader engagement and meet advertisers’ brand objectives including views, clicks, awareness, and favorability.

Wattpad is home to fresh voices and content that can’t be found anywhere else. We want to encourage writers of all levels to share original content that inspires and entertains the Wattpad community of more than 45 million people. The new Wattpad Futures program builds on the existing tools, programs, and unique paths to monetization we’ve created for online writers like Brand Stories and the Wattpad Stars program. We’re proud to help Wattpad writers earn money doing what they love.


  1. This is a very smart move, Wattpad. You’re looking at where the puck is going rather than where it is, as they say, and this model could represent the next generation of self-publishing. Play your cards right, and this move could grow into something as disruptive to publishing now as the Kindle was to publishing when it debuted. I absolutely believe that’s possible.

    I’m fortunate to have had the chance to participate in one of your writer surveys, and this was a topic I drove home in my feedback. Not that I’m claiming credit or anything, but this Futures program matches my suggestions to the T. Well done! You increase the ability for writers to get paid, more writers will come to site. More writers means more content means more readers means more monetization opportunities for everyone. Add in the fact that you’re already fostering the next wave of readership on Wattpad, who will have grown up with the free social reading experience, and you’re way ahead of the curve here. You’re anticipating a generational trend while everyone else is trying to game algorithms.

    I’m enjoying the opportunities Wattpad opened for me as a writer, and this is just another reason to keep publishing to the site. I hope to be invited to Futures if only to be a part of the beginning of this new model.

    And for those of you wondering, no, I don’t work for Wattpad. I just think this is smart, pro-writer stuff that deserves to be highlighted.


    Liked by 2 people

  2. I am an Author on wattpad right know i have been an Author on wattpad for almost 3 years know and i have to say this is a great idea i agree 100% !!!!


  3. This is an amazing idea! I’ve been on Wattpad for five years now and have always been wondering if this would be possible eventually. To be honest, I never thought I’d be able to get the chance to try and earn money from my fanfiction, but it would make me ecstatic if I was able to. Wattpad is definitely one of my favorite writing and reading platforms, and this program only makes me love it more!

    Liked by 1 person

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