Writers Can Earn Cash With In-Story Ads on Wattpad

New Wattpad Futures program helps writers increase their earning potential

Wattpad writers come from all walks of life. They’re bestselling authors who want to connect with new and existing fans, aspiring novelists who want to build their audience, and casual writers who share stories for fun. Every month, more than 2.3 million writers on Wattpad devote countless hours to writing, editing, and engaging with readers from around the globe. They have many dreams, but share a common goal: to entertain the world with their stories.

At Wattpad, we see and understand the effort put into their stories every day. We also recognize that making money from writing can be difficult - especially for online writers. That’s why, today, we’ve launched the Wattpad Futures program, a simple way for writers to increase their earning potential.

Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.

“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s Co-Founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”

Mock up of ad page

The program also allows advertisers to leverage the influence and reach of storytellers to connect with millions of engaged, mobile-first millennials and generation Z in the global Wattpad community. In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform to optimize reader engagement and meet advertisers’ brand objectives including views, clicks, awareness, and favorability.

Wattpad is home to fresh voices and content that can’t be found anywhere else. We want to encourage writers of all levels to share original content that inspires and entertains the Wattpad community of more than 45 million people. The new Wattpad Futures program builds on the existing tools, programs, and unique paths to monetization we’ve created for online writers like Brand Stories and the Wattpad Stars program. We’re proud to help Wattpad writers earn money doing what they love.