Create Your Own Stories - Chat-Style - with Tap by Wattpad

Last week we released Tap by Wattpad to the delight of the global Wattpad community. Tap by Wattpad is a free app for short, chat-style stories. The stories unfold via chat messages, as if you’re reading someone’s text conversation. You move the story forward by simply tapping to reveal the next part.

Today, we’re thrilled to announce an updated version of the app that features a new Create function. Now everyone can create their own chat-style Tap stories and share them with the world! Tap by Wattpad is the first chat-style storytelling app to offer a Create function for both Android and iOS devices. The updated app is available for free on iTunes and the Google Play Store.  

A New Way To Share and Create Stories

The new Create feature lets people create interactive stories in a variety of languages using a combination of text, images, and emojis. Storytellers can create custom story covers and can even help set the mood for their readers by adding images to appear behind the story’s chat bubbles. As soon as a story is created, writers can share it with others on social media, through email, and text message (obviously!)

With thousands of free chat-style stories available on the app, Tap is a fun new way to immerse yourself in stories. We’ve already seen phenomenal interest in the new app. Since the release of Tap by Wattpad, we’ve seen over 125 million taps!

People are obsessed with the addictive chat-style stories written by the some of the best storytellers on the internet. Popular Tap stories include:  

Buried Alive - A man is kidnapped and buried alive. He texts his wife for help, only to discover something sinister.


Academy Awards - a text conversation between Meryl Streep and a member of the Academy of Motion Picture Arts and Sciences who asks her to please stop being such a good actress.


Virtual Boyfriend - Allison downloads a Virtual Boyfriend app and begins chatting with him. Things get creepy when her ‘boyfriend’ turns out to be the ultimate stalker.


There are hundreds of other chat-style stories available on Tap by Wattpad including spine-chilling horror, steamy romances, nail-biting dramas, and much more.

For over a decade, Wattpad has been a global leader in the social storytelling space, We know how much storytellers and audiences value engagement and interaction throughout the storytelling process. Tap by Wattpad is our latest effort to make storytelling more mobile, social, and immersive.

We’ll be announcing new features for Tap in the coming weeks, so be sure to keep an eye on this blog. In the meantime, let us know what you think about Tap by Wattpad by leaving a review on iTunes and the Google Play Store.

Read addictive chat stories for FREE with Tap by Wattpad. Dive into fun and exciting stories that drop you right into the action, as if you're reading someone else's texts. We love to read, but sometimes life gets busy.

10 Things To Love About Wattpad

Wattpad is 10 years old!! To celebrate, we’re highlighting some of the things that helped shape our app and community. Today we’ll look at 10 features on Wattpad that dramatically changed how people around the world discover and share stories. Inline Commenting

Introduced in 2014, inline commenting took off like a rocket. Today you can react to your favourite prose within a story instantly. Inline comments provide the perfect space for audiences to connect and give storytellers insight into how their words are being received.

With in-line commenting, people call out inspiring passages, help their favourite writers edit stories, and share reactions with other Wattpadders who are reading along.

Inline commenting demo


In 2015, we introduced embedded multimedia to the surprise and delight of the Wattpad community. With this feature, storytellers can enhance their works by adding images, GIFs and videos to their story. Inline multimedia helped bring new kinds of stories to Wattpad and beautified many of the stories already shared.

Today, thousands of multimedia stories, graphic novels, and comics are shared on Wattpad daily. You can check out some great examples, here

Comics on Wattpad

Broadcast Messaging

Behind every smash-hit on Wattpad is an active and engaged audience. With the broadcast messaging feature, at the press of a button you are instantly connected with readers and fans around the world. Wattpad’s broadcast feature helps storytellers share updates, host contests, and, most-importantly, connect with people who are obsessed with their story.

Quote Art

The Quote Art feature adds a visual layer to the words that resonate with us in Wattpad stories. It gives any fan a quick way to create something inspired by a Wattpad story and share that inspiration with the world.


Many Wattpad Stars credit fan voting as the reason they keep their stories up-to-date. Votes are like virtual high-fives doled out by the Wattpad community. Every time a story receives a vote, people show appreciation for an update to a Wattpad story and let the storyteller know that their work matters.

Curated Recommendations

Voting also helps the algorithms behind the Wattpad app to better serve you content. The more you participate on Wattpad the better Wattpad gets at suggesting stories you’ll love. Your votes, follows, comments, and reading lists help Wattpad understand your preferences to serve up an endless supply of amazing stories.

Offline Reading

If you’ve ever reached your data-cap within the first week of your billing cycle, or found yourself trapped in a wifi-deadzone, you’re probably a fan of offline reading. The Wattpad app syncs your library to your phone so that you can enjoy stories anywhere, anytime -with or without an internet connection.

Mobile Writing

Speaking of anywhere, anytime, mobile writing helped pull storytellers out of their nooks and into a world of endless inspiration. Today, Wattpad stories are written in line at the grocery store and on public transit. The Wattpad app is there when and wherever creativity happens.

Writer Analytics

Our stories are our children and like any good parent we worry about how they’re doing, constantly. The Writer Analytics Dashboard gives storytellers a quick snapshot of critical information about their story to help ambitious storytellers strategically edit to attract more fans.

Wattpad Futures

Wattpad Futures helps storytellers earn money for doing what they love - writing. By inserting short ads in between the chapters of their story, writers can increase their earning potential.

As we move into our next 10 years, how we improve the experience and increase the success of storytellers who choose the Wattpad app will continue to be a prime focus. After all, It’s the Wattpad community behind our app that brings these features to life.

In that spirit, we’d like to thank our community and ambassadors for telling us what features they want to see as they give us feedback on our mobile and desktop experience. Another big thank you goes out to all the members of our user-obsessed Wattpad team at HQ, past and present. These contributions continue to shape an experience that’s changed storytelling forever.

Writers Can Earn Cash With In-Story Ads on Wattpad

New Wattpad Futures program helps writers increase their earning potential

Wattpad writers come from all walks of life. They’re bestselling authors who want to connect with new and existing fans, aspiring novelists who want to build their audience, and casual writers who share stories for fun. Every month, more than 2.3 million writers on Wattpad devote countless hours to writing, editing, and engaging with readers from around the globe. They have many dreams, but share a common goal: to entertain the world with their stories.

At Wattpad, we see and understand the effort put into their stories every day. We also recognize that making money from writing can be difficult - especially for online writers. That’s why, today, we’ve launched the Wattpad Futures program, a simple way for writers to increase their earning potential.

Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.

“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s Co-Founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”

Mock up of ad page

The program also allows advertisers to leverage the influence and reach of storytellers to connect with millions of engaged, mobile-first millennials and generation Z in the global Wattpad community. In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform to optimize reader engagement and meet advertisers’ brand objectives including views, clicks, awareness, and favorability.

Wattpad is home to fresh voices and content that can’t be found anywhere else. We want to encourage writers of all levels to share original content that inspires and entertains the Wattpad community of more than 45 million people. The new Wattpad Futures program builds on the existing tools, programs, and unique paths to monetization we’ve created for online writers like Brand Stories and the Wattpad Stars program. We’re proud to help Wattpad writers earn money doing what they love.

Share Your Favorite Wattpad Quotes on Facebook

Social promo image You may have noticed a growing trend on your social media feed. Today’s audiences share #Shelfies, watch BookTubers, and post screenshots of articles and novels everywhere online. Some argue that the books we display and quotes we share show people who we are.

Wattpad’s team wants storytellers and their audiences to do just that. Starting today you can use Wattpad’s new Facebook Quote Plugin to show people who you are by sharing what you’re reading.

When our team revamped our Quote Art feature last year, it opened up a new way for people to share the words that inspire them straight from their mobile phone.

Today, Anyone who visits Wattpad on their desktop’s web browser can share quotes directly to Facebook. Wattpad’s new Facebook Quote Plugin helps people quickly share highlighted text with friends, family, and followers.

The new Facebook feature allows you to highlight up to 500 characters in a Wattpad story and share it in a way that respects a writer's intellectual property. If you’re trying to foster support for your favourite writer or story during the 2016 Wattys awards, this new feature can help get that story in front of more people in your network.

To try out this new feature, open a Wattpad story on your desktop browser, highlight your favorite passage, and hit share to Facebook! You can review the full how-to guide, here.

Going Beyond Text: Multimedia Powers New Storytelling Experience on Wattpad

A couple of months ago, we began to roll out a new multimedia feature. The new feature lets writers use multimedia elements likes GIFs, images, and videos in stories to create graphic novels, travel diaries, fashion blogs, and more. They can also insert media into existing stories to create a more immersive entertainment experience for readers. Since the roll out, the community has shared hundreds of inventive and original stories filled with rich multimedia. Mixed media stories from major brands Sony PPZ - inline media exampleSony Pictures is the first entertainment brand to leverage inline multimedia. To promote the upcoming release of Pride, Prejudice and Zombies (PPZ), the studio commissioned Wattpad writer Jen Wilde to create a zombified fanfiction of AFTER, an international bestseller and Wattpad favorite with over one billion reads.

Shared on the official PPZ profile, the AFTER + Zombies story puts main characters Tessa and Hardin in the middle of a deadly zombie outbreak. Images, GIFs, and videos, including the official movie trailer, enhance the story experience and also build excitement for the upcoming release. 

Coca-Cola took advantage of the new multimedia feature for their holiday campaign on Wattpad. The brand invited writers of some of the most popular Wattpad stories to share a letter to Santa, written from the perspective of their fictional characters. The letters included branded images to reinforce the brand’s spread happiness and #ShareACoke message., the organization that empowers people to change the world, uses multimedia to take fans behind the scenes at WE Day celebrations. The Off the Stage story on Wattpad features video interviews with celebrities like Shawn Mendes and Selina Gomez, as well as photos and video clips from WE Days held around the world.

A second non-profit, Kiva, has also joined the community and will take advantage of the multimedia storytelling capabilities on Wattpad. The micro-lending platform is serializing Dreams, stories about the people and ideas that benefit from Kiva micro-loans.

Comics and graphic novels now available DC Vertigo - Lucifer B&W Comic storyThe introduction of multimedia has also led to the very first comic on Wattpad, courtesy of DC Comic’s Vertigo Imprint. Vertigo shared the Black & White preview of Lucifer exclusively on Wattpad.

Transmedia production company Nanomyte Studios, has also released Injection, a serialized comic for the Wattpad community. Injection features static graphics as well as animated scenes.  

Walt Disney Studios animator, illustrator, and author Brian Kesinger joined Wattpad to share Otto and Victoria, a illustrated story that chronicles the adventures of a young Victorian lady and her pet octopus. He is also serializing his comic The Intrepid Molly McGuinness on the platform. Brian also created a Star Wars and Calvin and Hobbes mashup illustration exclusively for the Wattpad community. Dave Elliot - The Weirding Willow Story

Comic industry legend Dave Elliott has brought his acclaimed series, The Weirding Willows to Wattpad. The graphic novel mashup takes characters from classic fairy tales, horror, fantasy, and sci-fi literature and completely reimagines them. Dave is using Wattpad’s multimedia feature to create an entire Weirding Willows world, complete with field guides and new artwork for fans.

Exclusive content from horror legends and social influencers Best known for having written the novels that became the Hellraiser and Candyman movies, Clive Barker is one of the world’s premier authors of horror and fantasy literature. On Wattpad, Clive shares an exclusive version of The Book of Blood that features dark and creepy art.

The Betches, the site for millennial women, shares weekly recaps of The Bachelor with fans on Wattpad. The recaps feature The Betches’ trademark snark complemented with reaction GIFs and other multimedia. The Betches will also share their all-time favorite Bachelor moments, as well as provide a sneak peek of their new book, I Had a Great Time and Other Lies … exclusively on the platform.Grace Helbig - inline media example (1)

Comedian Grace Helbig share essays from her new book Grace & Style: The Art of Pretending You Have It exclusively on Wattpad before the book release later this month. The essays on Wattpad include images, GIFs, and videos to make the content come alive.  

Inventive stories from the Wattpad community Many Wattpad writers have also adopted the new feature to bring their stories to life. Bel Watson shared a story composed entirely of text messages, and Rebecca Sky inserted custom illustrations into her story A Lifetime According to Karma Rose.

Version One Ventures, a top early-stage investment fund, is using graphs and other images in their non-fiction story A Guide to Marketplaces to illustrate marketplace principles and practices.

Since 2006, Wattpad has radically changed the way people discover and share stories. As the first platform to connect readers and writers on a global scale, we’re eager to see how the launch of multimedia will continue to push the boundaries of storytelling in today’s mobile and social age.