WONDER Author R.J. Palacio and Film Director Stephen Chbosky Selected Winning Stories of When Kindness Prevailed for the #ChooseKind Campaign

Los Angeles, CA—November 10, 2017— In anticipation of its upcoming film WONDER, global content leader Lionsgate (NYSE:LGF.A, LGF.B) tapped creative network Tongal and Wattpad, the global multiplatform entertainment company for original stories, to connect with fans worldwide and source stories about moments when kindness prevailed. Today, Tongal unveils the three short films developed out of the partnership: The Fuzzy Spark, Roadside Assistance and Please Recycle, released across brand channels on Facebook, leading up to WONDER’s release on November 17 and encouraging viewers to #ChooseKind.

“Working directly with the talented members of Tongal and Wattpad allowed us to authentically bring the heartfelt themes of WONDER to the forefront of the creative conversation,” said Lionsgate Executive Vice President of Worldwide Digital Marketing Danielle DePalma. “The resulting short films from these storytelling communities are proof that branded content can inspire and engage fans in meaningful ways, and kindness can transcend through any medium.”

To kick off the campaign, Lionsgate enlisted emerging writers on Wattpad to share 500-word stories about choosing kindness. Out of the thousands of stories that were submitted, three Wattpad authors, Charly Manlove (@CharlyManlove), Graham Christian Ganahl (@GrahamChristian) and Char (@musicalchar), were selected as winners by WONDER author R.J. Palacio and film director Stephen Chbosky (Beauty and the Beast, The Perks of Being a Wallflower). Lionsgate then turned to Tongal to bring these stories to life through its community of professional filmmakers.

“The collaboration between the Tongal and Wattpad communities is truly an example of next-gen, open sourced storytelling,” said Tongal Co-Founder and Chief Creative Officer, James DeJulio. “By partnering with Lionsgate, we are able to expand the theme of WONDER – which is to choose kindness in all that you do – and bring new voices and perspectives to inspire new audiences.”

“Stories, community and engagement are the hallmarks of Wattpad and what we offer brand partners,” said Chris Stefanyk, Head of Brand Partnerships at Wattpad. “These are the same qualities that made WONDER such a great fit for our audience. Working with Lionsgate and Tongal on this campaign has allowed us to bring WONDER’s positive message of acceptance and kindness to the over 60 million readers and writers on Wattpad, while also bringing these stories to life on new mediums.”

Based on the New York Times bestseller and starring Academy Award® winner Julia Roberts, Oscar® nominee Owen Wilson and Jacob Tremblay, WONDER tells the story of August Pullman, who was born with facial differences that, up until now, have prevented him from going to a mainstream school. Auggie becomes the most unlikely of heroes when he enters the local fifth grade. As his family, his new classmates, and the larger community all struggle to discover their compassion and acceptance, Auggie’s extraordinary journey will unite them all and prove you can’t blend in when you were born to stand out.

Go here to check out the short films.


About Tongal

Tongal has pioneered a new model for creating content, powered by a global network of 120,000 professional creatives and a proprietary development platform. Tongal develops content strategies and produces video people want to see across every platform, including TV commercials, social and digital campaigns, and original entertainment for innovative brands like LEGO, Nestle, Mattel, NASA, Unilever, General Motors and more. The private company is headquartered in Santa Monica and is backed by Insight Venture Partners. More information can be found at 

About Wattpad

Wattpad’s vision is to entertain and connect the world through stories. The global multiplatform entertainment company uses the power of community and technology to enable the creation and distribution of content across a variety of formats. Its flagship app, Wattpad, is home to a community of more than 60 million people who spend over 15 billion minutes a month engaged in original stories. Tap by Wattpad, the company’s second storytelling product, offers short, chat-based stories in over a dozen languages. Widely recognized as the leader in social storytelling, the company established Wattpad Labs, an innovation lab for those passionate about the future of entertainment to develop the next breakthrough storytelling product alongside Wattpad. Wattpad Studios co-produces stories for film, television, digital and print, together with industry partners. Wattpad Brand Solutions offers a full suite of advertising products to help brands build deep engagement with Millennial and Gen Z consumers. The company is proudly based in Toronto, Canada. Learn more at:    

About Lionsgate

The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies.  Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.  

eOne and Wattpad Announce Content Partnership

Today we are thrilled to announce a partnership with Entertainment One (eOne)! The content partnership will see eOne source original television, feature film and virtual reality projects from the more than 400 million story uploads on Wattpad.

“Wattpad stories are adored around the world, and our passionate users spend billions of minutes each month reading on, and engaging with, our platform,” said Aron Levitz, Head of Wattpad Studios. “We’re thrilled to partner with eOne to uncover new voices and insights from our global community and bring Wattpad stories to screens all over the planet.”  

“We look forward to working with the talented team at Wattpad to find standout ideas that have resonated with the passionate Wattpad community,” said Jocelyn Hamilton, President, Canada, eOne Television. “The powerful data and insights from Wattpad will allow us to tap into the new generation of authors and gives us early access to captivating proven stories and characters.”

With over 500 hours of compelling new content delivered last year, eOne Television’s current lineup of original and acquired content now features 42 series and long-form programs commissioned by over 20 different broadcast and cable networks, including mega-hit The Walking Dead, companion series Fear the Walking Dead, and other major AMC and SundanceTV scripted series.

With the more than 60 million monthly users on Wattpad and over 2.5 million monthly writers, eOne recognized that Wattpad is home to unique content that can’t be found anywhere else. Today’s announcement joins a number of recent high-profile entertainment partnerships from our Wattpad Studios team, including news that Mashable will be adapting the Wattpad hit No Capes by Elizabeth A. Seibert (@joecool123).

Mashable and Wattpad Partner to Create a New Original Video Series from Elizabeth A. Seibert’s (joecool123) No Capes

This week we announced that our partnership with Mashable has taken another step towards bringing Wattpad stories to life on screens all over the world. Mashable will be adapting the Wattpad hit No Capes by Elizabeth A. Seibert (@joecool123). The fun, female driven, young adult, superhero story has over 9.5 million reads to date.

Katie Elmore Mota, of Hulu's hit series East Los High, has signed onto the partnership to adapt No Capes scheduled to premiere this winter.

No Capes follows the story of 17-year-old Madeline Roberts after she is rescued by Capital City’s newest supervillain, Dark Static. Not only does Dark Static know her name—he wants her help. As Madeline starts to unravel the truth about her mom’s death, she discovers she has a secret of her own—and a growing attraction to the mysterious supervillain.

“Elizabeth A. Seibert’s No Capes is a fantastic story that we know our audience of superfans will obsess over,” said Eric Korsh, President of Mashable Studios ” We’re marrying Katie Elmore Mota, with her Emmy-nominated high school series experience and her ability to develop complex and strong female characters, with our powerhouse social storytelling. This is just the kind of partnership we envisioned when we made the decision to embark on narrative projects.”

The series will be built for social distribution, with an eye on selling a longform version in the near future. The story will be made up of unique elements, distributed across Mashable’s 78 million monthly uniques on platforms such as YouTube, Snapchat, and Instagram, as well as the 60 million monthly users in the Wattpad community.  

“No Capes is a funny, thrilling and dynamic story that blurs the lines between heroes and villains,” said Aron Levitz, Head of Wattpad Studios, “Mashable and Katie are the perfect team to bring this unique vision to life. We can’t wait to premiere this show to the millions of existing No Capes fans around the world and reach new audiences on different platforms everywhere.”