Writers Can Earn Cash With In-Story Ads on Wattpad

New Wattpad Futures program helps writers increase their earning potential

Wattpad writers come from all walks of life. They’re bestselling authors who want to connect with new and existing fans, aspiring novelists who want to build their audience, and casual writers who share stories for fun. Every month, more than 2.3 million writers on Wattpad devote countless hours to writing, editing, and engaging with readers from around the globe. They have many dreams, but share a common goal: to entertain the world with their stories.

At Wattpad, we see and understand the effort put into their stories every day. We also recognize that making money from writing can be difficult – especially for online writers. That’s why, today, we’ve launched the Wattpad Futures program, a simple way for writers to increase their earning potential.

Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.

“The dynamic Wattpad community is unlike any other social platform. It’s the interconnected community of storytellers and audiences that makes the Wattpad Futures program a viable income source for writers,” said Wattpad’s Co-Founder and CEO Allen Lau. “Readers have always encouraged their favorite storytellers with messages, comments, and votes. Now, they can support Wattpad writers in a way that increases the writer’s income, without having to pay out of pocket.”

Mock up of ad page

The program also allows advertisers to leverage the influence and reach of storytellers to connect with millions of engaged, mobile-first millennials and generation Z in the global Wattpad community. In-story ads are placed strategically in chapter breaks of some of the most popular stories on the platform to optimize reader engagement and meet advertisers’ brand objectives including views, clicks, awareness, and favorability.

Wattpad is home to fresh voices and content that can’t be found anywhere else. We want to encourage writers of all levels to share original content that inspires and entertains the Wattpad community of more than 45 million people. The new Wattpad Futures program builds on the existing tools, programs, and unique paths to monetization we’ve created for online writers like Brand Stories and the Wattpad Stars program. We’re proud to help Wattpad writers earn money doing what they love.

Share Your Favorite Wattpad Quotes on Facebook

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You may have noticed a growing trend on your social media feed. Today’s audiences share #Shelfies, watch BookTubers, and post screenshots of articles and novels everywhere online. Some argue that the books we display and quotes we share show people who we are.

Wattpad’s team wants storytellers and their audiences to do just that. Starting today you can use Wattpad’s new Facebook Quote Plugin to show people who you are by sharing what you’re reading.

When our team revamped our Quote Art feature last year, it opened up a new way for people to share the words that inspire them straight from their mobile phone.

Today, Anyone who visits Wattpad on their desktop’s web browser can share quotes directly to Facebook. Wattpad’s new Facebook Quote Plugin helps people quickly share highlighted text with friends, family, and followers.

The new Facebook feature allows you to highlight up to 500 characters in a Wattpad story and share it in a way that respects a writer’s intellectual property. If you’re trying to foster support for your favourite writer or story during the 2016 Wattys awards, this new feature can help get that story in front of more people in your network.

To try out this new feature, open a Wattpad story on your desktop browser, highlight your favorite passage, and hit share to Facebook! You can review the full how-to guide, here.

Meet The Spring Girls: Anna Todd Reimagines Little Women for 2016

Wattpad phenomenon Anna Todd, the New York Times and international Bestselling author, is set to inject some modern flavour to Louisa May Alcott’s classic, Little Women.

Exclusively announced in Entertainment Weekly, Anna Todd’s modern retelling, The Spring Girls, pays homage to Alcott’s classic work by moving the work’s timeline from the Civil War era to today.

Anna’s love for classic authors first wove its way into her Wattpad story, After. In the work, her character Tessa is enamoured with stories like Pride and Prejudice and Wuthering Heights. By just mentioning the works in her story, Anna was able to drive a flood of new readers to the public domain works on Wattpad.

That level of excitement from fans is something Anna has in common with Alcott. The immediate success of Little Women in 1868 prompted Alcott’s publisher to commission her for a sequel. Both works were completed and published in a period of seven months to deal with demand from fans.

Publisher Gallery Books is set to release The Spring Girls in the fall of 2017. The revitalized work will reintroduce Anna’s fans and lovers of Alcott’s classic characters to the new and reimagined March Girls. For updates on the work, follow Anna Todd on Wattpad.

Suicide Squad Characters and Cast Remind Us Why People Love Villains

This Friday, the much anticipated Suicide Squad film debuts in theaters. The cast boasts enough star power to shock any title to life, but it’s also one of the first big-budget blockbusters to focus on a team of villains.

Pop-culture junkies love to praise a good villain and, unsurprisingly, this phenomenon has also found it’s way to Wattpad. Since 2016, people have spent almost 365 million minutes reading stories in this reading list full of Wattpad’s top bad-boy stories.

Almost 1 million stories have been tagged badboy, villain, or, antihero. The Dangerous Love profile curated by Wattpad also reveals a spectrum of popular story themes. That’s good news for villains.

Storytellers know that a good villain goes a long way. They’re the reason heroes begin journeys and the most notable villains can steal away an audience’s attention. Characters like the Suicide Squad’s Harley Quinn have inspired tens of thousands of original story uploads on Wattpad.

When the credits roll this Friday night, the aspiring storytellers and fans of the world can turn to Wattpad to keep the story going. It’s something we’ve seen happen for other anticipated films like Superman Vs. Batman: Dawn of Justice.

Whether you’re rooting for the hero or the villain, you can get you fix on Wattpad.

Pokémon Go Drives Pokémania on Wattpad

The quest to become the world’s greatest Pokémon trainer can be a tough one. Many people around the world are learning this the hard way. As a truly global phenomenon, it’s no surprise that fans of the franchise, emboldened by this wave of nostalgia, are also turning to Wattpad to get their Poké-fix.

Here’s what we found:

  • Last week, reading time on Pokémon-related stories reached a record high with approximately 1 million minutes spent. That’s enough time to beat the original Pokémon Red and Blue games 260,000 in a row!
  • Since the start of the year, reading time for Pokémon is up 66%
  • People shared over 12,000 Pokémon related story uploads in the last few weeks compared to only 4,500 over the month of January 2016. This is an increase of over 160%.

If you’re a die-hard Pokémon fan, check out this list of Pokémon reads from Wattpad’s official fanfiction profile.

If you are are a journalist and want to find out more about the world of Pokemon on Wattpad or request data and insights for you next feature article, get in touch!


Sports Fanfiction: The 2016 Espy Award Nominees Inspire Thousands of Stories on Wattpad

Wattpad stories reflect a variety of interests across pop-culture, including sports. Sporting events and athletes are featured in thousands of Wattpad stories.

Since the the Espy Awards air tonight, we looked at the growing trend of sports-inspired fiction. What is an ESPY? Think of it as the Oscars for athletes. It’s a moment where teams, coaches, and industry icons are celebrated on stage.

Sports fanfiction is big on Wattpad. Last month the community spent over 500,000 minutes reading fiction related to tonight’s host, John Cena, alone. Here’s how other ESPY nominees stack up on Wattpad.


Up for an award tonight are Cam Newton, Tom Brady, JJ Watt, Antonio Brown, and Julio Jones. Of these athletes, Cam Newton does the best on Wattpad with over 2,000 related stories shared.

Surprisingly, none of the other nominees come close to Cam, but last year’s ESPY Award Winner, Odell Beckham Jr. does. There are more than twice the amount of stories for Beckham than for Cam.


Over 4,500 Odell Beckham Jr. stories are available on Wattpad


New teammates Stephen Curry and Kevin Durant are favourites to take tonight’s ESPY. The other nominees including LeBron James, Kawhi Leonard, and Russell Westbrook could be sorry to hear that Chef Curry is also the favourite on Wattpad. With over 3,000 story uploads shared, this year’s NBA MVP has inspired a ton of fiction.



Sidney Crosby might be a hockey legend, but on Wattpad it’s the popular ship of Patrick Kane and Jonathan Towes that inspires the most stories with 5,000 story uploads. Other nominees like Alex Ovechkin, Joe Pavelski, and Braden Holtby are left way behind the breakaway duo.


If you are tuning into the ESPY Awards tonight and the show leaves you in the mood for more, remember that you can always find your favourite athletes on Wattpad.

If you are a journalist and want to find out more about the sports fiction phenomenon on Wattpad, get in touch!

Hot Summer News from Wattpad HQ

Summer is in the air and things are starting to heat up for Wattpad in the news. With all the buzz around Wattpad Studios becoming a Hollywood idea factory, you may have missed some of the other articles on Wattpad and the Wattpad Stars. We put together this roundup to keep you in the loop.

Last month, the prolific Anna Todd set down in Germany to promote her series, After. The turnout was astounding! Check out her rockstar reception, here. Meanwhile, Taran Matharu, Wattpad writer and published author, sat down for an interview with The Guardian to talk about his career and dish out some advice for new writers.

YouTube celebrity, Grace Helbig is also someone who loves to work with new writers. At this year’s VidCon, she spoke with The Hollywood Reporter about her Wattpad project, Freak Week. The contest gave Wattpadders the opportunity to create an original story with her through the #WritingWithGrace story tag. Over the course of the campaign, Grace selected her favourites chapters to create a crowdsourced, original fiction. You can read the story, here, and check out a live reading of the work at VidCon, here.

Speaking of celebrities, it’s possible that no one keeps up with the Kardashians better than Wattpad Star Kevin Fanning. In this podcast, produced by Elizabeth Minkel, Kevin chats about fanfiction, branded content, and, of course, Kim K!

If that podcast put you in the mood for some wild reads, check out this list of the craziest One Direction fan fiction of all time by Refinery29.

We hope that you enjoyed this news roundup. Journalists who’d like to receive regular updates or work with our team on their next feature article can get in touch, here!