On Friday, June 10th at 4:00 PM PST, Wattpad will host a session at Social Media Week LA called How Social Storytelling is Changing Entertainment Marketing. The session, hosted by Wattpad and moderated by Wattpad’s Director of Brand Partnerships, Jordan Press, will be a candid discussion about how entertainment brands have been tapping into new ways to engage audiences. With the rise in digital influencers, the ways in which we think about promoting movies and television series have been rapidly changing, and Wattpad has been on the cusp of that change since launching Brand Stories in 2015.
Great social storytelling is a powerful way to connect emotionally with millennials and Gen Z’s and is often the key to lasting brand affinity. Working with great storytelling influencers in a native way can also dramatically increase reach and prompt fans to connect over a shared love of story. Learn about how social storytelling addresses the unique marketing challenges faced by the entertainment industry today.
This session will feature one of Wattpad’s own digital influencers, Wattpad Star Zoe Aarsen and include 360 Management Executive Dean Schnider, Innovation Manager Elena de Sosa from Ignition Factory, and Wattpad’s Director of Brand Partnerships Jordan Press as moderator.
Oh and by the way, if you didn’t get a chance to join us for Social Media Week NY earlier this year, here’s a preview clip from our panel: Your Brand, Their Story: Exploring the Shift in Content Consumption and Creation.
Like this video? Wanna see more? You can watch the full panel here. Stay Tuned for more!